Sunflower Mom on a Mission

Kim is the official "Spokesmom" for Just For Me(tm) Texture Softener(tm), the brand new breakthrough in hair care for girls of mixed heritage! Her daughter, is featured on the hair care system package, and you may have even seen her on Barney! Kim's blog will contain her thoughts on being a mom in a multi-ethnic family, health and beauty and self-image and self esteem. And for fun, she will interact with other moms who have "hair care chronicles and horror stories."

Tuesday, August 28, 2007

Message from the Hair Care Expert: Why Texture Softener is NOT a relaxer

There has been a decade long misconception about relaxers, texturizers and now Texture Softener. In essence a relaxer is designed to take the hair from A to Z. That is to straighten any type of over-curly hair...100% straight. To get the hair straight, you have to use a manual process, by smoothing it out either using your hands or a comb. Alternatively, the Texture Softener has the same basic technology, but you do not use the hand or comb to straighten the hair. Texture Softener is buffered by the exclusive anti-breakage Sunflower Oil Formula which acts to gently protect the texture of the hair and infuse moisture throughout the process, yielding a much different product AND OUTCOME. Realizing that there had to be a happy medium between 100% straight and 100% natural, the makers of Just For Me saught to develop a safe, gentle way that would give mom's an alternative. The Texture Softener in essence gives a girl the best of both worlds; hair thats easy to comb, soft and managable with ability to retain her natural texture.

Labels:

21 Comments:

At 10:11 AM, Anonymous Anonymous said...

Can you please discuss then the "active" ingredient that causes this....because it is not sunflower oil? Again, you are misleading consumers. What INGREDIENT/CHEMICAL causes the change?

 
At 11:54 AM, Anonymous R. Baker said...

As with any hair process, it is not just the chemical components that give the process its characteristics. There is a mechanical aspect to the process that defines the hair system as well. In the case of a relaxer, which does not have the same emollient and oil infused buffers as a Texture Softener, there is a smoothing technique that helps to yield the straight results expected of the relaxer product. The relaxer chemical is also applied to the root of the hair to permanently straighten the hair. The Texture Softener application does not call for the smoothing of the hair, or for application of the product to the root of the hair shaft. In addition, we offer a double layer of protection and conditioning; 1) By adding the Sunflower Oil Formula directly into the Texture Softener crème and 2)By applying the ANTI-BREAKAGE Sunflower Oil Formula directly onto the hair before the application of the crème mixture. These mechanics further differentiate the Texture Softener from a relaxer. To see how it actually works, go to our website at www.texturesoftener.com and watch the application process on the how-to video.

 
At 2:04 PM, Blogger Sheliza said...

I may have to try this product on my children. I used the Just for me relaxer on my girls hair. they are biracial and it is something else dealing with those tight curls!

 
At 7:50 PM, Anonymous Shera said...

RE: Anonymous said...

I believe the chemical is Calcium Hydroxide. According to Wikipedia it is used as an alternative to Lye in hair relaxing products. I also saw this from this website. Click to the home page and at the bottom click on MSDS. The link is below.

http://msds.alberto.com/ATN/MSDS_US/DEFAULT/00247403.PDF

 
At 2:03 PM, Anonymous Anonymous said...

i think that texture softener creater should have used both a bi-racial child and a child with true african-american hair to demonstrate how it really works on different types of hair.

 
At 9:24 AM, Anonymous Anonymous said...

I have a bi-racial child that does not have niether tight curls or straight hair; it is just a poof. Any suggestions on that or what would the texturizer do to her hair?

 
At 7:50 PM, Anonymous Anonymous said...

I would also like to see them do a texture softener demonstration on a child with a tighter curl pattern (coarse or kinky)to see how it should come out.

 
At 12:26 PM, Anonymous Anonymous said...

I agree with the 5th comment above. Can we see this demostrated on course/kinky hair.

 
At 12:09 PM, Anonymous Anonymous said...

I would also like to see it on an African American child with kinky/coarse hair. All the biracial girls I've known as friends and in my family have never had any problems issues with their hair. Everyone always seems to want their hair!

 
At 1:37 PM, Blogger MidWestMama said...

Could you use the texture softener on adult hair? Would it produce the same results? My daughter loves it, and I'm not sure if it would work on my hair as well

 
At 2:49 PM, Anonymous T.Johnson said...

I just wanted to say that I like this product.My daughters are african-american but they have fine curly hair I waslooking for a product to make the hair more manageable I think that this is it.Thanks just for me.

 
At 7:11 AM, Blogger k. spencer said...

I have been researching this product because my daughter's hair is totaly unlike mine and I do not know what to do with it. It is naturally coarse and curly, but very soft and if styled while wet, it looks beautiful. But if I wait until it's dry, then I have a big problem on my hands. I am still a little unsure about using this product on her hair because I don't want to alter it, but I need to do something because I am trying to get her into modeling and manageable curly hair will work so much better. Any suggestions would be greatly appreciated! Thanks!

 
At 6:46 PM, Anonymous Anonymous said...

I am the mother of two young girls both with type 4b hair (often seen as the most unruly) and I have been using good conditioning and moisturizing products to keep the kinky hair from tangling and it also prevents it from "puffing up" too much after washing it (I leave the conditioner in the hair). I am wary about putting 'chemicals' whether they are gentle or not in my daughters hair so can you tell me how your product will make this untangling of the hair easier and why it is better than simply conditioning the hair properly and braiding it at night to keep it from tangling? Also, kinky hair isn't really meant to be combed, or at least not when dry so will my daughters hair be able to be combed dry after using your product? I tried a texturizer on one of their hairs a few years ago and although it loosen the girl when wet, it was still as 'manageable' as it was when it was untexturized once it dried. I also still couldn't put a comb through it without hearing the hair break. I am not sure if my daughters' hair is even meant to be combed or if the curls will be more frizzy and dry when loosened, unless they are wet. Can you offer me more information? Thank's a bunch.

 
At 6:50 PM, Anonymous Anonymous said...

In response to K. spencer and any other mother on here with a child who has curly or kinky-curly hair, to make the hair less "poofy" when dry you should leave the conditioner in after a wash and even braiding the hair while wet and with the conditioner in and then unraveling it after a few hours keeps the hair "less poofy". It was described on a website I think called biracialhair.org or something like that.....

 
At 6:19 AM, Anonymous Anonymous said...

I am an adult and I used it and it works GREAT! I have 3B curly hair and use to get it silkened at an expensive salon...

 
At 2:58 PM, Anonymous Anonymous said...

i am 16 years old black, coarse hair. i used the just for me texture softer and i like it. My hair is not like my mother's hair which is curly (s curls) im more of the kinky z curls. basically my hair is wavy. the texture softer helped give my hair shine and softened it. therefore i just wash my hair, plat it and keep the waves. no heat.. my hair is thick but not poofy and unmanageble.
:D

 
At 10:19 PM, Anonymous Anonymous said...

I used this product on my daughter's hair, and we had a rather unfavorable turn-out. Instead of the hair just being more easy to manage, my daughter's hair has gone from beautifully curly and soft to bone straight and rather dry. even if we air dry her hair, it comes out looking more like a lion's mane rather than the beautiful curls she used to have. Can anyone tell me what I've done wrong and if there's any way to reverse these adverse affects?

 
At 1:57 PM, Anonymous Anonymous said...

My hair is a frizzy curly mess I just want to know if the texture softener would soften the frizz and curls so they are easier to maintain.

 
At 3:23 PM, Anonymous Anonymous said...

Yesterday I saw a little girl I had not seen in a while, 8 years old now, and her hair is 4b unprocessed. Now it was almost midback lenght and processed. I asked her mom what she was using because her hair looked healthy, the texture was not too straight and thick, just beautiful. She told me it was the JFM Texture Softner. So I really want to try it in my hair.

 
At 5:32 AM, Anonymous Anonymous said...

Help! I left the texturizer on my daughters hair too long and it is straight! I love her hair with curls. Will this texturizer eventually "wash out" over time and return her hair to her natural curly state?

 
At 6:11 AM, Anonymous Anonymous said...

How long did you leave it on the hair and does it have any wave pattern left? Could you email a photo? If the hair still has waves or curls, then after you shampoo, apply the JFM Combing Cream liberally throuought the hair. Scrunch it in your hands to help increase the waves, then use a dissfuser to dry or let the air dry. The Texture Softener does grow out over time. Thanks for consulting JFM and please send the photo at your earliest convenience so that we can provide you with the most accurate information.

Tricologist

 

Post a Comment

Links to this post:

Create a Link

<< Home