Sunflower Mom on a Mission

Kim is the official "Spokesmom" for Just For Me(tm) Texture Softener(tm), the brand new breakthrough in hair care for girls of mixed heritage! Her daughter, is featured on the hair care system package, and you may have even seen her on Barney! Kim's blog will contain her thoughts on being a mom in a multi-ethnic family, health and beauty and self-image and self esteem. And for fun, she will interact with other moms who have "hair care chronicles and horror stories."

Tuesday, August 28, 2007

Message from the Hair Care Expert: Why Texture Softener is NOT a relaxer

There has been a decade long misconception about relaxers, texturizers and now Texture Softener. In essence a relaxer is designed to take the hair from A to Z. That is to straighten any type of over-curly hair...100% straight. To get the hair straight, you have to use a manual process, by smoothing it out either using your hands or a comb. Alternatively, the Texture Softener has the same basic technology, but you do not use the hand or comb to straighten the hair. Texture Softener is buffered by the exclusive anti-breakage Sunflower Oil Formula which acts to gently protect the texture of the hair and infuse moisture throughout the process, yielding a much different product AND OUTCOME. Realizing that there had to be a happy medium between 100% straight and 100% natural, the makers of Just For Me saught to develop a safe, gentle way that would give mom's an alternative. The Texture Softener in essence gives a girl the best of both worlds; hair thats easy to comb, soft and managable with ability to retain her natural texture.