Message from the Hair Care Expert: Why Texture Softener is NOT a relaxer

There has been a decade long misconception about relaxers, texturizers and now Texture Softener. In essence a relaxer is designed to take the hair from A to Z. That is to straighten any type of over-curly hair...100% straight. To get the hair straight, you have to use a manual process, by smoothing it out either using your hands or a comb. Alternatively, the Texture Softener has the same basic technology, but you do not use the hand or comb to straighten the hair. Texture Softener is buffered by the exclusive anti-breakage Sunflower Oil Formula which acts to gently protect the texture of the hair and infuse moisture throughout the process, yielding a much different product AND OUTCOME. Realizing that there had to be a happy medium between 100% straight and 100% natural, the makers of Just For Me saught to develop a safe, gentle way that would give mom's an alternative. The Texture Softener in essence gives a girl the best of both worlds; hair thats easy to comb, soft and managable with ability to retain her natural texture.